GOOGLE (GOOGL) live price

Discover historical price data for GOOGLE stocks and take your profit on price changes.

GOOGL

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191.41 USD 1.53838%

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Google stock is part of the investment portfolios of both institutional and private investors. The IT giant attracts attention with its stable development and high position on the stock market. Should Google be a worthwhile investment in the short and long term?

Basic info about the company

Google is a multinational corporation that has a leading position in the global web market. Its founders, Larry Page and Sergey Brin developed the search engine, which was originally hosted by Stanford University. The domain name google.com was registered on September 15, 1997.

On August 19, 2004, Google Inc. debuted on the NASDAQ exchange. One share of Google stock at the IPO went for $85. A total of more than 19.6 million securities were offered for sale. Google shares at the IPO were sold in an auction format. At the initial public offering, the company raised $1.67 billion. Now you can buy shares of Google on stock exchanges or through online brokers.

In 2015, the company underwent its biggest reorganization. Since that year, Google became part of the holding company Alphabet Inc. The reorganization allowed the company to simplify the process of investing in projects and startups. The holding company had a capitalization of $1.66 trillion in early 2021.

Products of the company

Google is one of the most in-demand search engines in the world. The company is also active in cloud computing and online marketing. Among Google's most popular services are:

• Gmail;
• Google Maps;
• Google Play;
• Chrome;
• YouTube;
• Android OS.

Google bets on the use of artificial intelligence in the development and improvement of its products. The IT giant is already implementing AI technology in its search engine. In 2017, the company registered a patent for a voice system for taking calls and conducting conversations on behalf of users. Other tools that have used AI-based technology in their development include Fire Indicators, ML Kit, TensorFlow, and others.

The latest news on the stock price

In 2022, Alphabet is actively restricting the operation of its services in Russia. Thus, in early March, the corporation announced the suspension of Internet advertising on the search engine Google and YouTube. The suspension of advertising was a forced measure due to the requirements of Roskomnadzor. Last year alone, the Russian government ordered Google to pay a fine of 32 million rubles for violating content requirements.

In March, the Google Play payment system was also suspended on the territory of the Russian Federation. As a result, Russian users were unable to pay for subscriptions, applications, games, and digital products through this service.

The Board of Directors of the parent holding company Alphabet decided to split Google stock in July 2022. This procedure, called split, will be carried out at a ratio of 20 to 1. After the stock split, the market capitalization and shareholding will not change. Only the number of securities in investors' portfolios will change. Such a procedure will reduce the price of shares and attract more retail investors.

✅ Benefits of investing in Google

• Google is an IT giant that is actively growing and holds a leading position in its industry.
• Google stock is among the topmost reliable assets to invest in.
• Sharp changes in the price of Google stock allow investors to make money on short positions. However, despite periodic price spikes, Google's earnings per share have grown annually between 2010 and 2021. The exception to that period was 2017. At that time, annual earnings per security were lower than the previous year. In 2017, the decline in earnings per share is due to a fine from the European Union, which was imposed on Google for domain abuse.
• Alphabet is increasing its workforce. The number of employees of the holding company worldwide in 2021 reached 156,500 people. A year earlier, that number was 135,301.
• After the stock split procedure, Google will become a more attractive company for traders. The split will increase the liquidity of Google securities. When their value declines, traders will be able to use the asset to trade on a speculative strategy. This will increase demand for the IT giant's stock and may also lead to increased volatility in quotes.

❌ Disadvantages of investing in Google

• Google stock has had a volatile price over the past few months. The rate has been characterized by sharp spikes.
• Google's stock price has been holding above the $2,500 level. This makes the asset expensive for many retail investors.

Financial performance

In the last quarter of 2021, Google had revenue of $75.3 billion. The annual figure reached $257.6 billion, an all-time record. In 2020, revenue was $183 billion. Quarterly net income reached $20.642 billion, a 35.6% increase over last year's figure for the same period. By this parameter, Google has renewed the record for 6 consecutive quarters. The company also managed to increase its annual net income by 88.9% (to $76.033 billion) compared to 2020.

The main income Google receives from advertising, which for three months brought the company $61.2 billion in the fourth quarter of 2021. This is 33% higher than the figures for the same period of the previous year. Of that amount from YouTube, Google received $8.6 billion in three months. Google Cloud service brought in $5.5 billion for the quarter. It had an operating loss of $890 million in the three months.

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